In the digital world, your reputation matters for everything. The virtual handshake has the power to either seal the deal or drive away potential consumers. Which of the major reasons is influencing this reputation? Google Seller Ratings.
Google Seller Ratings are more than just stars beside your name. They are a vital indicator of your company’s legitimacy, quality, and client happiness.
In this guide, we will explore Google Seller Ratings in detail. We will discuss what they are, how they are determined, and the significance of these metrics for your online business.
Additionally, we’ll walk you through the process of obtaining these ratings, adding them to your Google Ads, and enhancing them.
Whether you are an experienced online seller or new to the digital marketplace, this tutorial will teach you how to use Google Seller Ratings to improve your online reputation and business growth.
What are Google Seller Ratings?
Google Seller Ratings is an automatic Google Ads extension system that highlights your customer reviews on your Google Ads. These ratings, which are displayed as stars and numbers, give a glimpse of your company’s overall quality and client happiness.
They are created by combining numerous sources, such as Google Customer Reviews, StellaService, Google Consumer Surveys, and a few third-party review websites.
If you’ve ever used Google’s search bar, you’ve probably come across Google Seller Ratings. In Google advertisements, these star ratings show up just below the URL and offer a brief visual representation of a company’s standing.
These Seller Ratings are typical for online retailers. However, any company that has a website can use Google Seller Ratings.
Your online reputation can be greatly influenced by these ratings, regardless of whether you are a software company, healthcare service, or local brick-and-mortar business with an online presence.
However, how are these ratings determined exactly?
Google has a sophisticated algorithm that takes a number of things into account. These include your company’s general performance, dependability, and quality.
Your company needs to have at least 100 distinct reviews over the last 12 months with an average rating of 3.5 stars or higher in order to be eligible for Google Seller Ratings.
Product Ratings Vs. Seller Ratings
Product ratings are not the same as Google Seller ratings. Product ratings are the reviews and ratings for individual products, whereas Google Seller Ratings provide a seller’s total rating. Although they have different functions, both have a big impact on consumer choices.
In the ecosystem of Google, Seller Ratings are essential. They increase your click-through and conversion rates in addition to your ad’s visibility and trustworthiness.
What Are the Benefits of Google Seller Ratings?
There are multiple ways in which Google Seller Ratings help your businesses:
Influencing Customers’ Decisions
Today’s consumers are more knowledgeable than ever. Before deciding what to buy, they check ratings and reviews.
93% of customers are more inclined to purchase from a company that has received good evaluations. Google Seller Ratings, which appear directly in the search results, provide a rapid glimpse of your company’s credibility, impacting potential customers’ judgments.
Increase Your SEO Efforts
Additionally, Google Seller Scores might help you with Search Engine Optimization (SEO). Seller ratings increase your ad visibility and click-through rates, which can indirectly help your SEO, even though Google hasn’t said that they have an impact on search rankings.
Increasing the Rate of Click-Through
Google Seller Ratings have the potential to greatly increase click-through rates. Google claims that advertising with Seller Ratings has a 10% greater click-through rate. This could result in increased website traffic and conversions.
Developing Credibility and Trust
Google Seller Ratings can aid in establishing trust and credibility with prospective customers. They act as social evidence, convincing potential clients that your company is reliable and trustworthy. New firms looking to build their name in the industry may find this especially helpful.
What Results Are Advertisers Getting from Google Seller Ratings?
According to the Search Engine Journal, Google Seller Ratings increased click-through rates (CTR) for a number of marketers. Some have seen their CTR increase by more than 100% when their ads include seller reviews, while others have noted a more moderate increase of around 5.9%.
Cindy He, an Associate Director at Metric Theory Digital Marketing Agency, examined nine of the company’s e-commerce clients. The results were really eye-opening. Ads with detailed seller ratings had an average CTR rise of 24% and a 26% conversion rate increase.
You should be aware that a higher click-through rate (CTR) can result in cheaper cost-per-click (CPC) and higher ad rankings. The overall trend suggests a promising possibility for development, even though the degree of CTR improvement with online seller ratings can vary.
How to Get Seller Ratings in Google Ads?
As I previously stated, seller ratings are an automated extension, so you don’t need to do anything in Google Ads for them to appear.
There are a few strategic actions you must take to get Google Seller Ratings for your business. Let’s start by acknowledging that you cannot manually add these ratings to your Google Ads. Based on user reviews and ratings from multiple sources, they are automatically created.
Requirements for Seller Ratings
Google states that seller ratings must meet the following five criteria:
- More than one hundred different reviews from the same nation in the past 12 months
- Either Google or its partners successfully completed a research evaluation of your website.
- Using Google Consumer Surveys, Google has assessed your website.
- For text advertisements, an average review of 3.5 stars or more is required (there is no minimum for shopping ads).
- Your Display URL’s domain corresponds to the one that Google or its affiliates have rated.
- The first thing to keep in mind is that the extension for seller ratings varies by country.
Consequently, if you get 70 ratings from Argentina and 31 from Uruguay, the extension will not appear in either of those nations.
However, if you have 101 ratings from Argentina and 30 from Uruguay (with ratings of at least 3.5 stars), the extension will be activated for relevant searches in Argentina.
Sources for Google Seller Ratings
In addition to the above stated prerequisites, you must use one of two services to collect your reviews:
- Third-party reviews from Google’s certified review website
- Google Customer Reviews: Advertising companies use Google’s free program to get feedback after a purchase.
Third Party Review Website
Google has authorized 30 independent review sites that offer information on customer opinions about advertising websites.
If you’ve already gathered a large number of reviews in a system that isn’t on the list, you may be hesitant to move.
Be aware that different services are used for seller ratings (the linked list above is not exhaustive). Contact your tool provider to check whether they give the necessary support.
Google Customer Reviews
Google Customer Reviews is a free service that encourages users to engage in a survey after purchasing:
Google gathers reviews and determines your rating based on that information. The setup is simple; all you have to do is enter a code on your order confirmation page.
How to Add Seller Ratings to Google Ads?
When you’ve completed all of your review requirements, you’re ready to add Seller Ratings to your Google ads. Here’s how to accomplish it:
- Go to the left-hand menu under your Google Ads dashboard and select “Extensions.”
- Open the drop-down option above and choose “Automated extensions.”
- Choose “advanced settings” after clicking the three-dot icon in the upper right corner of your screen.
- Navigate to the “Seller Ratings” tab.
- To enable your Seller Ratings, click the “On” button.
There are a few things you need to do after activating your Seller Ratings before they begin to appear in your advertisements. Initially, Google will verify your 100 reviews after receiving them from your verified GSR partner. After that, Google may take two to six weeks to examine your GSR evaluations. Your review count and average score will start to appear on your ads after they have validated your reviews.
Common Troubleshooting for Google Seller Ratings
In some cases, even though you meet the requirements, your Seller Ratings may not appear in your advertisements. Here are some typical problems and solutions:
Geographic Limitations
Currently, only a few countries have access to Google Seller Ratings. You may not see your Seller Ratings in your advertisements if your company does business outside of these nations.
Not Enough Reviews in a Specific Language
If your reviews are written in various languages, you will need more reviews in the user’s native language to display Seller Ratings.
Poor Ad Rank
Seller Ratings and other extensions may not appear if your advertisements aren’t ranking high enough in Google’s ad auction.
Not Making Use of Google Ads
Take into consideration using Google Shopping, which also shows Seller Ratings, if you’re not using Google Ads but still want to show them.
How to Check Your Seller Ratings?
After you’ve activated your Seller Ratings, you should confirm that they are activated for your particular campaigns. Here’s an easy method to see if your ad campaign has the seller rating extension activated.
- Open Google Ads and pick the appropriate campaign.
- Select “Ad Extensions” from the menu.
- After selecting “Automated Extensions,” search for “Seller Ratings.”
- Go ahead and activate it if you don’t see it activated.
How to Calculate The Impact of Google Seller Ratings?
Get the Google Seller Ratings ROI calculator template and create a duplicate to determine the effect of the performance of your advertising initiatives. Then, fill in the green highlighted boxes with the campaign performance data (clicks, impressions, ad cost, ad position, and conversions). You can perform this for up to five campaigns to obtain a comparison.
This will provide you with a more realistic view and enable you to determine if expenditure should be cut or increased in any particular area depending on how well they’re doing overall in relation to others.
How to Improve Your Google Seller Ratings?
Although Google Seller Ratings are a fast way to improve your ads from the start, you can improve your Seller Ratings even more by adhering to certain best practices.
Give Customers the Most Experience Possible
The sole purpose of seller ratings is to assist you in showcasing your reviews. They are useless without excellent reviews. You must provide your consumers with an exceptional experience each and every time they engage with your business if you want to get as many positive reviews as you can.
Send Review Requests
Not every consumer will remember to post a positive online review, even if you are able to satisfy them all. To generate as many good reviews as possible, you will need to actively reach out to all of your clients during their happiest moments (ideally within 24 hours of the interaction/transaction). Customers will provide more reviews that can be applied to your Seller Ratings the more you ask them.
Answer All of Your Reviews
Always reply to your reviews, whether they are positive or negative. While responding to negative reviews is never enjoyable, it demonstrates your concern for your dissatisfied clients, who might even change their minds. Another way to demonstrate your appreciation for their time and work is to reply to reviews that are good. Expressing gratitude for their input makes them more likely to tell others about your company.
Make Sure Your Business Information is Correct
Google needs precise information in order to link reviews to the appropriate company. Verify the accuracy and timeliness of all the information you have in Google Merchant Center. This includes confirming that the data in your Google Business Profile and the review sources you used to match.
Tools to Use for Google Seller Rating
It is crucial to employ trustworthy solutions that can gather and provide user reviews for your store in order to successfully exhibit Google seller ratings.
Let’s look at three popular tools that can assist you in creating and incorporating seller ratings into your Google Ads campaigns: Yotpo, Reviews.io, and Stamped.io.
These resources provide strong functionality and integration choices to improve your online visibility and increase click-through rates (CTR).
1. Yotpo
Yotpo is a feature-rich review management system that enables companies to gather and use client testimonials to improve their internet visibility.
Yotpo Google Seller Ratings makes it easy to collect user-generated information, such as images and videos, reviews, and ratings to demonstrate the legitimacy of your store.
google seller ratings Yotpo can help you create Google seller ratings in the following ways:
Google integration
Because of Yotpo’s smooth integration with Google, you can collect reviews especially for Google seller ratings. Because the platform is a Google-approved third-party review website, your ratings will be acknowledged and shown properly.
Personalized Emails for Review Requests
Yotpo offers editable email templates for asking your clients for evaluations. By automating these emails, it will be simpler to get a significant number of reviews in the allotted period.
Rich Integration of Snippets
Yotpo allows you to include structured data markup on your website, which aids Google in identifying and displaying seller ratings next to your advertisements. This connection raises visibility and the likelihood of drawing in new clients.
2. Reviews.io
Reviews.io is a robust online review site that specializes in gathering and displaying authentic client testimonials. You may efficiently use Google seller ratings and improve your internet reputation by utilizing Reviews.io.
Take into account the following attributes:
Integration of Google Customer Reviews
Reviews.io works perfectly with Google Customer Reviews, a platform that collects post-purchase feedback on behalf of advertisers. You can gather reviews and raise your rating overall with this connection.
Verified Reviews
Reviews.io uses a number of methods, including email and purchase verification, to confirm reviews’ legitimacy. This enhances the reliability of your seller ratings by fostering confidence among potential buyers.
Personalized Review Display
Reviews.io allows you to integrate reviews with your Google Ads campaigns and personalize how they appear on your website. This adaptability enables you to display your reviews and ratings in an eye-catching way, drawing attention and increasing click-through rates.
3. Stamped.io
Stamped.io is a comprehensive review management tool that helps companies efficiently gather, handle, and present client testimonials.
Stamped.io provides the following capabilities for creating Google seller ratings:
Integration of Google Seller Ratings
It is simpler to gather reviews, especially for Google Ads, because of Stamped.io’s smooth integration with Google Seller Ratings. By ensuring that Google recognizes and displays your ratings, this connection improves your online presence.
Automated Emails for Review Requests
Stamped.io offers automated email campaigns to ask for client feedback. To increase the number of reviews you receive and raise your rating overall, you can alter the time and content of these emails.
Review Widget Customization
You can alter the look and positioning of the review widget on your website with Stamped.io. By doing this, you can draw attention to your seller ratings and inspire potential buyers to have faith in your company.
The Bottom Line
Google Seller Ratings are a potent tool for improving your Google Ads and increasing click-through rates. By including your satisfied customers’ evaluations in your advertisements, you can improve your company’s reputation, ad quality score, and return on investment.
By actively seeking reviews, offering exceptional customer service, and swiftly answering all feedback, businesses may optimize the impact of Seller Ratings.
By following these tips, you may make the most of Google Seller Ratings’ potential to increase conversions and expand your company.
Frequently Asked Questions
Do Google reviews impact PPC?
Yes, your PPC may be impacted by Google reviews. Reviews are used by Google Seller Ratings to increase the appeal and click-through rate of your ads. A higher click-through rate substantially decreases your PPC and raises the quality score of your ad.
Why are my Google Seller Ratings not showing?
You might require more reviews that satisfy Google’s requirements for Google Seller Ratings, more time for Seller Ratings to appear on your advertisements, or a higher search engine ranking for your ads. About 30% of the time, Google shows Seller Ratings, even if you’ve fulfilled all those standards.
Which industries can use Seller Ratings?
As long as they are utilizing Google Ads to promote their goods and services, any company can use seller ratings. Keep in mind that your Seller Ratings show the overall ratings of your company, not just the opinions of a single item you sell. Therefore, as long as you’re gathering reviews, you can use Seller Ratings on your ads regardless of the industry your company works in.
