Digital Marketing Specialist

Job Context:

Would you like to work on the creation of marketing campaigns? Are there any creativity ideas going through your thoughts right now? Do innovation and learning interest you? If all the answer is yes then we are on a SEARCH for you! 

By applying to our company in the position of a digital marketing specialist, you will be managing large scale, high cost performance marketing campaigns of our clients across multiple industries. You will also try out various result-oriented. Informal meetings such as brainstorming sessions and monthly reviews with subject matter specialists are always a plus. We offer tones of opportunities to learn!  

You can apply through the organization’s homepage or via a linked application form on various job boards, including LinkedIn. We are seeking an ambitious, experienced, and passionate Digital Marketing Strategist to become a part of our team. As a Digital Marketing consultant, you will be reporting to the Company’s Digital Marketing Manager for purposes of developing and deploying effective digital marketing programs across the diverse platforms. To ensure effectiveness of the campaign, you will coordinate the implementation, monitoring, research, and various stakeholders of the campaign.  

We always love working with numerous ideas in order to bring out the best and the most suited one for the different partners of Abedin Tech. Employees are offered decent wages and salaries and medical covererage. It is not work from home digital marketing jobs. I would like to stress that it is a totally on-site job. In other words, if you are job hunting for a remote digital marketing job, then this post of a digital marketing specialist is not for you.

 Well then, do you have the qualities that will help you to build successful digital marketing careers at Abedin Tech.

Objectives of This Jobs in Digital Marketing 

• Create and undertake digital marketing strategies that are aligned with the company’s goals.
• Conduct market research to better pinpoint the target customer and find marketing and growth opportunities.
• Create and execute campaigns using a variety of digital platforms, including email, social media, paid advertising, and search engine optimization.
• Measure and analyze campaign success by using data and analytical technologies.
• Lead client meetings and provide campaign information, including key performance measures (KPIs).

Job Responsivilities:

You will be the driving force behind the regional performance marketing channel’s growth by creating demand generation programs, executing marketing campaigns, delivering insights, and improving processes.

Responsibilities:

• Own and manage full-funnel planning and execution, target strategies, and measure the success of all paid digital marketing across multiple platforms.
• Execute important regional campaigns in close collaboration with sales and business departments to achieve regional business objectives.
• Ownership of campaign performance, KPIs, and reporting with the purpose of increasing marketing efficiency and effectiveness through continuous optimization.
• Provide feedback on the regional digital customer journey, touchpoints, and content mapping for paid media activation.
• Promote digital marketing experimentation, A/B testing, and innovation.
• Close engagement with the global digital strategy and insights team to implement strategic plans, insights, and analytics, as well as deliver established KPIs.
• Media planning, including both advertising budget planning and budget maintenance.
• Repot regularlyon advertising strategy and performance to various stakeholders.
• Act as the day-to-day agency lead for paid media, which includes creating agency goals, reviewing performance, and supervising agency activities.
• Collaborate with the global digital marketing team on inputs for global joint business plans with key media partners.
• Asset creation and requests for all digital marketing channels, such as banners, videos, text advertisements, dynamic ads, and more.
• Evolve all existing paid marketing channels to improve overall strategy, tactics, and performance.

Skill & Experience:

Our ideal applicant is a true team member who is curious and passionate about marketing, as well as knowledgeable of and interested in the most recent digital trends.

• Bachelor’s degree or similar work experience required.
• 2+ years of minimum job experience in digital marketing career, along with a solid grasp of digital media.
• Practical experience implementing Search Ads, Social Ads, Display Ads, and Programmatic Ads.
• Experience using DV360 and other Google Stacks.
• Experience in international/global media planning and implementation.
• Experience with e-commerce measurements and key performance indicators.
• Analytical ability to understand and convey data to high-level stakeholders.
• Interpersonal skills for collaborating with global stakeholders.
• To handle various projects and meet deadlines, you have to have time management abilities.
• Team-oriented, with the ability to function successfully and autonomously in a matrix structure.

Preferred Skills and Qualifications

Candidates for the role of Digital Marketing Specialist are normally required to have a solid educational background in marketing or a similar discipline, as well as practical experience. The specific requirements include the following:

• Relevant certifications include Google Analytics Certification, Google Ads Certification, and/or HubSpot’s Inbound Certification Course.
• Experience with marketing analytics tools such as Google Analytics and SEMRush.
• Knowledge of content management technologies such as CMS Hub, Squarespace, and WordPress.
• Excellent analytical ability for comprehending data, analyzing measurements, and aligning strategies.
• Innovative thinking capability for detecting trends and paying close attention to detail.
• Outstanding interpersonal, verbal, and written communication abilities.

Abilities:

• Rigorous, devoted, and resilient.
• Ability to analyze and synthesize effectively.
• Drive for beauty and an awareness of market dynamics.

Benefits to Join Us:

• Continuing education credits
• Flexible spending account
• Healthcare Plans  
• Employee Discounts  
• Annual Bonus Program  
• Equity Program
• Internal mobility program
• Opportunities for advancement
• Paid holidays
• Paid time off  
• And More

About Our Team

Our team is developing a new confidential product line and is committed to expanding the platform’s content development strategy and influence. We build content development strategies after analyzing consumer needs and industry trends. The team focuses on collaborating with producers, supporting high-quality content development, and ensuring that the content is original and valuable. At the same time, we actively plan numerous campaigns, research hot themes, and work closely with multiple departments to supply users with a diverse range of high-quality material, thereby driving the platform’s ongoing growth and expansion.

To improve cooperation and cross-functional partnerships, among other things, our organization currently maintains an exceptional work schedule that requires workers to work in the office six days a week, or as ordered by their manager/department.

Equality:

Abedin Tech is dedicated to creating a welcoming and diverse academic environment and giving everyone the same job opportunities. Regardless of color, sex (including pregnancy, gender identity, or gender expression), religion, creed, age, citizenship, disability, marital status, sexual orientation, veteran status, or any other legally protected status, all qualified applicants will be given consideration.