MOBILE APP DEVELOPMENT — iOS, ANDROID, CROSS-PLATFORM
Getting installed is easy. Not getting deleted is the project.
We build iOS and Android apps, native or cross-platform depending on what yours actually does — and we start with the question most agencies skip: whether a good mobile website would serve your users better and cost you a fraction as much to keep alive.
✓ App or website, answered honestly✓ Tested on the devices people own✓ Store submission handled✓ Accounts stay in your name
Mobile is the one platform where you can’t quietly fix a mistake an hour later. That changes how it should be built.
In short: an app earns its place when it needs the phone itself — camera, location in the background, offline use, push notifications, biometrics — or when people will use it often enough to want an icon. Otherwise a fast mobile site reaches more people, updates instantly, and costs far less to keep alive. We’ll tell you which one you’re describing before we quote.
The question to settle first
An app asks a lot of a person. They have to find it, agree to install it, give it permissions, and then remember it exists. Every one of those is a step where most people leave, and a website asks for none of them.
So an app has to be worth that friction. It usually is when the phone’s own capabilities are central — a driver app that needs background location, a field app that works with no signal, anything relying on push to be timely, anything using the camera as an input rather than an upload button. It usually isn’t when the app would essentially be your website in a wrapper.
The other legitimate reason is frequency. If someone will use it weekly, the icon on their home screen is worth something real. If they’ll use it twice a year, they will have deleted it before the second time.
Native or cross-platform
This is decided by what the app does, not by budget alone, and the honest position is that cross-platform is the right default for most business apps now.
Cross-platform gives you one codebase for both stores. Forms, lists, dashboards, bookings, chat, media playback — all of it is indistinguishable from native to a user, and you maintain one thing instead of two. For most of what businesses build, this is simply the better economics.
Native earns its extra cost when the app leans hard on the device: heavy graphics or games, continuous background processing, complex camera or sensor work, tight integration with platform features that arrive first on native, or performance requirements where every frame matters. If that’s you, two codebases is the price and we’ll say so rather than stretching a cross-platform build past what it does well.
A bad web deploy gets rolled back in minutes. A bad app release sits in a review queue while your users have it installed. That’s why staged rollouts, remote configuration flags and a way to disable a broken feature without shipping go in before launch, not after the first incident.
Old versions stay in the wild
People don’t update. Your API has to keep serving a version you shipped eighteen months ago, or you need a polite forced-upgrade path built in from the start. Retrofitting either one is painful.
Two companies get a say in your release
Both stores review submissions, and both have rules that shift. Privacy disclosures, account deletion, subscription handling and payment routing are the usual sticking points. We build against the current requirements and handle the submission, including the appeal when it’s wrong.
What we won’t do
Wrap your website and call it an app
Users notice within thirty seconds, reviews say so, and stores increasingly reject it. If a website is the right answer, we’ll help you make the website excellent on a phone instead.
Ship without testing on real hardware
Simulators hide the things that break apps: patchy signal, a call arriving mid-session, low battery mode, denied permissions, and resuming after three days in the background. We test on the device and OS mix your analytics show, not the newest flagship.
Put the app in our developer account
Store accounts, signing certificates and push keys belong in your organisation’s name from the start. Recovering an app from a supplier’s account later ranges from tedious to impossible.
How a build runs
Discovery — including whether to build it
What the app must do, which of that needs the device, who the users are and what phones they hold. Ends with a scope, a native-or-cross-platform recommendation, and occasionally a suggestion to build a mobile site instead.
Design the first sixty seconds first
Install to first useful moment, with as little standing between them as possible. Sign-up walls before any value are the most reliable way to lose the people who downloaded your app.
Build in increments, on real devices from week one
Working builds on your phone every fortnight through internal distribution, so feedback comes from using it rather than from screenshots. Crash reporting and analytics wired in from the first build, not before launch.
Submit, then watch the first fortnight closely
We handle both store submissions and any rejection. After launch the numbers that matter are crash-free sessions, day-one and day-seven retention, and where in the flow people stop — not downloads.
What our clients say
The businesses we’ve built for, in their own words.
★★★★★
“When I approached Abedin Tech with my land share selling plan, I wasn’t sure how it would work. But thanks to their precise strategy and powerful marketing, my business is now thriving. They truly understand their clients’ needs and go above and beyond.”
Owner, Richland Properties
Real Estate
★★★★★
“I approached Abedin Tech to develop my website with several specific functionalities. Their team delivered exactly what I envisioned, creating a beautifully designed website that met all my requirements. I highly recommend Abedin Tech.”
Rohit
Owner, Shop from China
★★★★★
“The decision to partner with Abedin Tech was the best decision we made. Our site looks great, our traffic is through the roof, and our sales are better than ever. Abedin Tech is the perfect digital partner that offers what is beyond your expectations!”
James Anderson
★★★★★
“We had an idea but no sense of direction. With each step of the way, Abedin Tech guided us and turned our vision into a beautiful website with functionality. The outcome is evident by the numbers!”
Isabella Scott
Tell us what someone would open it to do
And how often they’d do it. That’s enough for us to say whether it’s an app, a mobile site, or an app for one specific job alongside the site you already have — and what each would cost to build and to keep running.
Do we actually need a mobile app, or would a website do?
An app earns its place when it needs the phone itself — camera as an input, background location, offline use, push notifications, biometrics — or when people will use it often enough to want the icon. Otherwise a fast mobile site reaches more people, updates instantly and costs far less to maintain, because an app asks someone to find it, install it, grant permissions and then remember it exists, and people drop out at every one of those steps.
Should we build native or cross-platform?
Cross-platform is the right default for most business apps: forms, lists, dashboards, bookings, chat and media all feel native to users, and you maintain one codebase instead of two. Native earns its extra cost when the app leans hard on the device — heavy graphics, continuous background processing, complex camera or sensor work, or performance where every frame matters. It is decided by what the app does, not by budget alone.
Why does a mistake in an app cost more than one on a website?
Because you cannot quietly fix it an hour later. A bad web deploy rolls back in minutes; a bad app release sits in a review queue while your users have it installed. That is why staged rollouts, remote configuration flags and a way to disable a broken feature without shipping go in before launch rather than after the first incident.
What usually causes app store rejections?
Rarely the code. Privacy disclosures, account deletion requirements, subscription handling and payment routing are the common sticking points, and both stores adjust their rules over time. We build against the current requirements, handle the submission, and deal with the appeal when a rejection is wrong.
Which devices do you test on?
The device and OS mix your users actually have, taken from analytics rather than from what is newest. Simulators hide exactly what breaks apps in the field: patchy signal, a call arriving mid-session, low battery mode, denied permissions, and the app resuming after three days in the background. Android also needs testing against manufacturer battery managers that silently kill background work.
Whose developer account does the app live in?
Yours. Store accounts, signing certificates and push keys go into your organisation’s name from the start. Recovering an app from a supplier’s developer account afterwards ranges from tedious to impossible, and it is not a position any client should be in.
What an app needs around it
An app is the visible part. These are the parts that decide whether it works.
