GoTennis! Case Study: How We Took Let’sGoTennis from Zero to $125,700 in Event Value

GoTennis! Case Study:

GoTennis! Case Study: How We Took Let’sGoTennis from Zero to $125,700 in Event Value

Our initial task was to develop an e-commerce website for Mr. Shaun Boyce.

We designed and developed membership options, sign-ups, and a smooth shopping experience for users.

After multiple tweaks, we fine-tuned everything to match his exact requirements.

The website was not getting good traffic and Shaun Boyece was frustrated. Then we offered him to do all the digital marketing tasks.

As he was satisfied with our previous task he gave us the opportunity in 2024.

After taking over the digital marketing project here is what we did:

Fast forward to today (January 2025), and GoTennis got over 8M impressions across all platforms in just 7 months.

The total event value that we create is $125,700

Here is our case study of how we achieved this excellent result in a limited time.

Let’s start with the website development.

Website Development: Creating the GoTennis! Digital Hub

1. Main Features of Go Tennis Website

We designed and developed a website to fulfill the requirements of our client. We also suggested our expert opinion to make the website user-friendly and fulfill all the requirements that most search engines demand:

Membership System - Users can sign up and earn benefits.
Event Calendar - A well-organized calendar for future tennis activities.
Product Management - We added more than 1,700 products and over 6,700 variations.
Podcast Hub - The Atlanta Tennis Podcast is not LetsgoTennis Podcast. We created a custom page for podcasts with a search feature.
Find a Coach - A custom-built directory for players to view and contact tennis instructors around their area.

2. Fixing Problems Along the Way

The scale of the project comes with challenges. Some parts of the site required us to adapt how we did things. There were some features that did not work as planned. And we had to modify those functionalities and designs:

Home Page Design Updates – To satisfy the client, we reworked the homepage design on several occasions.
Changes to the Discount System – Let's GoTennis needed pricing flexibility for bundles, categories, and seasonal sales. We created a flexible discount system that helped ease the management of pricing changes.
Improved Communication with Users – we designed custom email templates for placed orders, registrations, and purchases.
Coach Directory Optimization – Further Development of the Coach Directory – We improved the usability of the coach directory page. We improved the search filter and the look and feel of the page to make browsing more comfortable.

3. A Fully Functional Digital Hub

Now it was no longer an online shop. The website transformed into an e-sports center filled with resources for tennis enthusiasts once everything was organized.

Now clients can buy things, sign up for tournaments, get a trainer, listen to podcasts, and get up to date with news, all in one place.

It was time to tell Tennis World that we were here. And SEO is the best way to do that.

SEO - From No Trafic to Over 6 thousand Monthly Traffic under 7 Months

We started doing SEO and writing content for Go Tennis in 2024. Here is the growth result

Organic Traffic: Grew from 10 to 6,100/month (June 2024 - Jan 2025).
Keyword Rankings: 344 total, with multiple #1 position..
Top Search Positions: Achieved 3,055 organic rankings.
Traffic Growth Rate: +115.94% increase.
Traffic Value: +200% growth, estimated at $3.0.

Challenges & How We Overcame Them

Low Initial Rankings – We focused on long-tail keywords first, slowly building authority before going after tougher search terms.

Indexing & Crawling Issues – We found many pages were not indexed. We thoroughly checked all pages and content. Then we revamped each page. We fixed internal linking, resubmitted sitemaps, and cleaned up redirects to help search engines index pages faster.

Slow Content Growth – We focused on high-quality content. We developed a structured content plan and consistently published blog posts (We are doing that still now). Our in-house content writers produced content. We did not outsource and kept faith on our own team.

Here is a brief detail of what we achieved in under 7 months:

1. Growing Organic Traffic from 10 to 6,100

We started with just 10 monthly organic visitors, but by January 2025, that number had surged to 6,100. This wasn’t luck—it was the result of technical fixes, content optimization, and consistent SEO work. Each step was planned to improve search rankings and attract high-intent users.

2. Ranking for the Right Keywords

When we started GoTennis! wasn’t ranking for many relevant keywords. Today, the site ranks for 3,100+ keywords, with over 3,055 search positions secured. Some pages even hold #1 rankings, bringing in valuable traffic.

3. Optimizing Content for Search & Engagement

We focused on a mix of high and low-competition keywords, to make sure a steady growth.

With tennis related topics we also worked with relevant topics such as “top 10 hardest sports in the world” (Current ranking 1). These types of content create engagements.

Here are some of the top keywords that we are ranking at the first position of Google (January 2025 )

Head Boom New Vs Ezone

Tf40 Vs Iso

Hardest Sports In The World Top 10

Top 10 Hardest Sports In The World

Blade 98s V9 Spec

Tecnifibre Tf40 305 Vs Iso

How To Check Tension Of Tennis Racket Cross

Toughest Sports Ranked
Top 5 Toughest Sports

4. Fixing On-Page SEO Issues

When received the site and ran a thorough audit we found several on-page issues. We fixed:

These changes made pages easier to navigate and more attractive to search engines.

5. Fixed Technical SEO Issues

Google loves fast, well-structured websites. We ran a deep technical audit and improved:

We made sure Google crawls and ranked the site more effectively.

6. Improved Websites Domain Authority By Building High-Quality Backlinks

Backlink profiles increase the Domain authority which is a very important ranking factor. We worked on getting quality backlinks, and increased the DA of the website from 6 to 22.

Backlinks grew to 3.7K from 356 referring domains.

These weren’t just random links—they were from relevant tennis and sports websites with high domain authority.

7. Expanding Reach with Non-Branded Traffic

Non-branded traffic reaches new audiences.

Most of this growth came from non-branded traffic. That means people who had never heard of GoTennis.

Instead of relying on existing brand searches, we attracted new audiences searching for tennis coaches, events, and equipment comparisons.

Copywriter’s Work

1. Image & Web Copy

A great image means nothing if the text doesn’t match. We wrote bold, clear copy for social media graphics, website banners, and ads. No fluff. No wasted words. We delivered messages that pushed users to stop scrolling and pay attention.

2. Social Media Captions

Our team delivered short, sharp, and engaging captions. Whether it was a Facebook post, an Instagram story, or a LinkedIn update, we wrote according to the test of that specific platform.

3. Video Scripts: Telling Stories That Stick

A great video needs the right words. We wrote scripts that flowed, hooked viewers, and kept them watching. From podcast shorts to event recaps, our words made every second count.

4. Landing Page Copy: Turning Clicks into Action

After visitors enter the landing page we make sure they stay and take action. Our landing page copy was direct, persuasive, and built for conversions. Every line had one goal—get the user to take action.

Graphic Design Works

Our in-house graphics design team handled all the visual elements.

Every design had a purpose. From social media posts to ads all design works are done by our in-house team.

We focused on consistency to make sure that people can recognize our brand easily across platforms. We managed:

Social media graphics for organic and paid posts
Visuals for website pages and blogs
Feature images for LetsGoTennis key sections
Inner page graphics to enhance user experience
Event banners for promotions and tournaments

Whether it was a Facebook ad, a blog post, or an event page, we made sure every design fit the brand.

Graphic Design Works

Through effective editing, our team turned dull unedited footage into appealing content for viewers. We made use of Adobe Premiere Pro and Final Cut Pro for consistent results in all projects.

Fall Festival Long Overview Video – Edited event footage to blend together with color correction, noise reduction, and frame stabilization for a clean recap.

Fall Festival Long Videos – Combined several camera angles while adjusting the audio and adding background music for a more cinematic feel.

Fall Festival Short Videos – Pulled the major highlights, added motion text, and adjusted overall pacing for social media.

Fall Festival GIF – Took short clips and made them loop for website and email, optimizing them for easy access.

Podcast Shorts – Took important parts, added relevant captions, and adjusted the video format for mobile.

Black Friday Videos – High-energy promotional clips with animated text and smooth transitions.

Social Media Management

Our team took a structured approach to managing LetsGoTennis across multiple platforms.

We didn’t just post—we built a strategy that increased reach, engagement, and brand authority. Every post was planned based on audience insights, competitor research, and platform-specific trends.

Content Creation & Scheduling

We created a mix of images, videos, reels, and stories to keep content fresh and engaging. Post timing was optimized based on performance data to get the maximum visibility when the audience was most active.

We managed:

Facebook and Instagram organic posts (including images, videos, stories, and reels)
LinkedIn organic posting
X (Twitter) organic posting
YouTube videos and short posting
Hashtag research, competitor analysis, and social group sharing.

Media Buying & Tracking Tasks Done By Abedin Tech

For this project, our media buying team was responsible for the setup and ad tracking, audience analysis, and optimization of the ad campaigns.

We paid extra attention to precise data collection, deep audience insights, and structured ad executions all to achieve better results. Every setup was targeted at efficiently tracking the conversions, sharpening the targeting, and increasing ROI.

Advanced Conversion Tracking
We set up tags in Facebook Ads, Google Ads, and Google Analytics for tracking both browser and server-side events.

This method helped put together accurate data from various sources. That data helped us to measure ad performance with incredible precision.

User Behavior & Heatmap Analysis
We employed Hotjar tracking to understand how visitors interacted with the site and where they dropped off in order to adjust the website to better optimize conversions.

Facebook Shop & Product Set Creation
To better target Ads toward an audience, we created the Facebook Shop and structured product sets for easier campaign segmentation. As a result, our ads were more targeted toward user groups.

Audience & Keyword Research
We analyzed the audience, different competitors, as well as different commercial keywords to refine the targeting strategies. Custom audiences, interest segmentation, and look-alike audiences are designed for the right people.

Facebook & Google Ads Campaigns
We executed:

15 Facebook ad campaigns (across 36 ad sets and 110 individual ads), testing different creatives, audiences, and placements.
10 Google Ads campaigns with multiple ad variations to target high-intent search queries.

Final Results & Impact

When we started with LetsGoTennis, they had no structured digital presence, low traffic, and limited audience engagement. Though we developed the website earlier their digital marketing approach was not up to the mark to promote the website.

Under just 7 Months we achieved a measurable result that helped our client to put trust in us.

Key Achievements

Website Development: A complete e-commerce website with membership sign-up, finding a coach, and an event calendar was built. The end design, functionality, and user experience were achieved through many revisions.
SEO Growth: Organic monthly traffic increased from 10 to 6100. Over 3100 keywords were ranked, many of which took the #1 position.
Content & Social Media: A 360-degree content marketing plan was created for the company’s social media, blogs, and engagement videos, including video scripts. Kept a regular posting schedule for all major social media channels.
Paid & Organic Marketing: 15 Facebook ad campaigns and 10 Google ad campaigns were utilized to improve visibility, alongside conversion tracking, audience segmentation, and ad creative optimization.
User Engagement: Improved company profile on Facebook, Instagram, LinkedIn, Twitter, and YouTube, and strengthened brand presence on all platforms to ensure an active online presence.

Our digital marketing team worked 7 months to get this result. Our client is pleased with this result and the project is still going on.

GoTennis! Case Study: How We Took Let’sGoTennis from Zero to $125,700 in Event Value