We took a tennis business from 10 monthly visitors to 6,100 and $125,700 in event value in seven months. Not a projection — a documented client result. If you run an academy or coach for a living, that playbook is repeatable.
Your customers are parents comparing academies, adults looking for a coach, and players searching for courts and events near them. They search locally, they judge you by your website in about five seconds, and they enroll with the academy that looks organized. Generic marketing agencies treat you like a restaurant or a law firm. The channels are the same; the buyer is not.
We have already done this work: the SEO, the site build, the social content, the ad campaigns. We know which content formats parents respond to and which keywords actually mean “ready to enroll.”
The Let’sGoTennis Result
$125,700
total event value created in 7 months
10 → 6,100
monthly organic visitors
3,100+
keywords ranked, with multiple #1 positions
6 → 22
domain authority
Shaun Boyce came to us with a tennis business and almost no web presence. Over seven months we built the site (1,700+ products, membership system, event calendar, coach directory), ran the SEO, managed social and YouTube, and ran 15 Facebook and 10 Google Ads campaigns. The full case study is public — numbers, screenshots, and all.
Monthly organic visitors: 10 at the start, 6,100 at month seven.Referring domains: 356 to 3,700 over the same seven months.
The Full Numbers
8 Million Impressions
Combined reach across search, social, and ads in seven months.
25 Ad Campaigns
15 Facebook campaigns (36 ad sets, 110 ads) plus 10 Google Ads campaigns.
1,700+ Products Built
A full store with 6,700+ variations, membership system, event calendar, podcast hub, and coach directory.
Traffic Value Up 200%
The organic traffic’s equivalent ad spend tripled, on top of the +115.94% growth rate.
What We Do for Academies and Coaches
Local SEO
Rank for “tennis lessons near me,” “tennis academy [your city],” and the searches parents actually make. Google Business Profile included.
Academy Websites
Sites built to enroll: program pages, coach profiles, schedules, and online booking that works on a phone at courtside.
Social Media
Training clips, player progress stories, and behind-the-scenes content — the mix that fills trial classes.
Paid Campaigns
Geo-targeted Facebook and Google Ads with enrollment offers, plus retargeting for the parents who looked but didn’t book.
Events & Programs
Camps, clinics, and tournaments promoted end to end — the $125,700 above was event value.
No. The playbook scales down: an independent coach needs a booking page and local SEO more than anyone. Pricing follows the scope, not the size of your brand.
How long until we see enrollments?
Paid campaigns can produce trial bookings in the first month. SEO builds over three to six months. The LetsGoTennis results above took seven months of combined work — that is an honest timeline, not a worst case.
We already have a website. Do we have to rebuild it?
Not necessarily. We audit what you have first. If it can convert with fixes — booking flow, program pages, speed — we fix it. We only recommend a rebuild when patching costs more than starting over.
What does it cost?
It depends on which pieces you need — SEO alone, or the full stack with social and ads. Send us your academy details through the quote form and we will price the actual scope.
How do tennis coaches get more clients?
Mostly from three places: local search (u0022tennis lessons near meu0022 and your Google Business Profile), referrals from current students, and a booking page that works on a phone. Most coaches lose clients at that last step — someone finds you, can’t book in under a minute, and calls the next academy.
What social media platforms work best for tennis academies?
Instagram and Facebook, because that is where the parents are. Short training clips and player progress stories outperform everything else. YouTube compounds over time for drills and technique content; TikTok helps if you coach teens. You do not need all four — two done consistently beats four done badly.
How do I promote my tennis academy locally?
Claim and fill out your Google Business Profile, get reviews from current families, rank for your city’s tennis keywords, and run geo-targeted ads within driving distance of your courts. Community events and school partnerships still work — they feed the reviews and the word of mouth that local rankings are built on.
Are Google Ads worth it for tennis lessons?
For high-intent local searches, yes — someone typing u0022tennis lessons for kids near meu0022 is ready to book. Ads produce enquiries in weeks while SEO builds. For LetsGoTennis we ran 10 Google Ads campaigns alongside the SEO work; the combination is what produced the results on this page.
